The benefits of branding with statistics of increased cashflow. Not marketing. Not advertising. Branding is telling your story, and telling it consistently.
- The average revenue increase attributed to always presenting the brand consistently is 23%. (Lucidpress)
- 72% of marketers think branded content is more effective than advertising in a magazine; 62% say it is more effective than advertising on TV; 69% say it is superior to both direct mail and public relations. (The Content Council)
- First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience. (Bop Design)
- 77% of consumers make purchases based on a brand name. We don’t really call Kleenex tissue, just like most people don’t say tablet- they say iPad. A great brand name will become synonymous with the product or the service. (The Daily Record)